I recently made my first order and when visiting Queal's website then I have a notification at the top of the page that says "It looks like you're from Lithuania. Click here to go to your local webshop." I clicked there out of curiosity and saw a non-working website with some Lithuanian message.
Here's the thing, I'm in Tallinn, Estonia and I don't understand a single word of Lithuanian as Estonian is closely related to Finnish. Some Estonians might get offended by being mistaken for Balts and asked to go to the Lithuanian webshop, haha.