I'm a Queal Athletic aficionado, and just noticed the price of one bag got bumped from 7.50€ to 8.50€. I see no news about this, and obviously, as a regular customer, I'm not too happy about it...
I would like to know about the reasoning behind this, as I think it pushes the Athletic line to an unjustified price range. Here is a little table I put together to demonstrate the issue:
As we can see, the old Athletic line was priced competitively when compared to the Standard line: you had similar calories/€ but higher protein/€, which means you paid a small price premium in order to get a bit more protein. It makes sense, all fine by me!
Now, the new Athletic line is priced in such a way that, when compared to the Standard line, you get less calories/€ and similar protein/€. Which means you pay a BIG price premium for... 1.5 less calories per 1g of protein? Huh?!
I don't understand this new price and find it to be unjustified. I will note that I'd be more than happy to pay a price premium if it was justified, as it was before. If I assume correctly, the Athletic line target market is highly active persons and gym-goers, people who most likely are paying close attention to their diet and keeping calories/macros in check. Thus, I am pretty sure Athletic customers care not for the price, but for efficiency, since they won't follow the "1/3rd of a bag" portions, but instead will adjust portions according to their daily diet goals.
With the above arguments in mind, I currently have no incentive to buy the Athletic line anymore: I'd rather buy Standard and use higher dosage since the 1.5 additional calories/protein is negligible for an active person with a serious diet. After hitting my protein goal of 2g/kg (which is already pretty high, see "How much protein do I need every day?" from Examine.com for details), the rest of my calories can be filled as I want (IIFYM), hence it is very easy to just trim the few 200 additional calories somewhere else from my current Athletic-based diet, and done.
Thanks for reading me, and hope you will shed some light on this issue!
PS: Food for thought: a blog entry or a news section would be appreciated for explaining and accompanying prices changes or new products