Queal Athletic price change?

[Skymirrh]

Hi!

I'm a Queal Athletic aficionado, and just noticed the price of one bag got bumped from 7.50€ to 8.50€. I see no news about this, and obviously, as a regular customer, I'm not too happy about it...

I would like to know about the reasoning behind this, as I think it pushes the Athletic line to an unjustified price range. Here is a little table I put together to demonstrate the issue:

As we can see, the old Athletic line was priced competitively when compared to the Standard line: you had similar calories/€ but higher protein/€, which means you paid a small price premium in order to get a bit more protein. It makes sense, all fine by me!

Now, the new Athletic line is priced in such a way that, when compared to the Standard line, you get less calories/€ and similar protein/€. Which means you pay a BIG price premium for... 1.5 less calories per 1g of protein? Huh?!

I don't understand this new price and find it to be unjustified. I will note that I'd be more than happy to pay a price premium if it was justified, as it was before. If I assume correctly, the Athletic line target market is highly active persons and gym-goers, people who most likely are paying close attention to their diet and keeping calories/macros in check. Thus, I am pretty sure Athletic customers care not for the price, but for efficiency, since they won't follow the "1/3rd of a bag" portions, but instead will adjust portions according to their daily diet goals.

With the above arguments in mind, I currently have no incentive to buy the Athletic line anymore: I'd rather buy Standard and use higher dosage since the 1.5 additional calories/protein is negligible for an active person with a serious diet. After hitting my protein goal of 2g/kg (which is already pretty high, see "How much protein do I need every day?" from Examine.com for details), the rest of my calories can be filled as I want (IIFYM), hence it is very easy to just trim the few 200 additional calories somewhere else from my current Athletic-based diet, and done.

Thanks for reading me, and hope you will shed some light on this issue!

PS: Food for thought: a blog entry or a news section would be appreciated for explaining and accompanying prices changes or new products

[jaro]

It looks like it might make more sense now to buy the regular version and add some extra whey protein yourself.

[Lieke_Queal]

Hey guys,

Thank you for your message about the price change of Queal Athletic. The price of protein has increased hard over the past year. Because of the higher amount of protein in Athletic, compared to Standard, it led to high costs we cannot take ourselves. Besides, a lot of our customers buy Standard which makes Athletic more expensive due to the smaller amount of users (economy of scale). If you want to, it's indeed a good reasoning to compensate with Queal Standard.

[Skymirrh]

Welp, that sucks. I think I will take @jaro's advice and add extra whey to Queal Standard myself: I just did the math and it will cost me around 0.50€ to add 40g of protein / 200 calories to a bag of Queal Standard... so, back to "old Athletic" price with around the same amount of protein/calories.

That's inconvenient but I can't justify paying an additional 1€ per bag for the equivalent of not having to pour in roughly 2 scoops of whey protein