Is Queal more expensive the 1st month then gets cheaper?

[kelt0]

I just paid 244 euro, but next month (recurring) it says 201?

[Onno_Queal]

Hey @kelt0!

No, the first month is not more expensive, the recurring months are cheaper!

When you take out a subscription, you'll get a discount on all renewals.
So this would be every month from the second month onwards.

[trtr]

I too didn't understand this point when I was placing my second order. I think its because elsewhere when you subscribe to something, then all the payments are the same, including the first month / week / quarter.

I think it complicates things to have the first payment higher and i'd be surprised if you had a significant difference in the rate of people cancelling a subscription. Here I'm guessing your approach is that someone is more likely to cancel a subscription at the end of month 1 than month 2 and so if the price is improved at that point, then they're less likely to cancel.

I dont have anything to contradict you though, other than my opinion ( and what do the Americans say about that ) and my belief that here in the UK almost everyone has the same 'flat' approach.

[Floris_Queal]

Yes in most cases, but not all, it's just a discount from the first month onward (or sometimes even cheaper at the start, e.g. food/cooking-subscription boxes). This of course is all to lure people in and hope/predict/calculate that they will stay for X time.

I think this approach is valid and may lead to good results. I think here we've reasoned from the other side and don't only want to attract new customers (we truly do, come join us if you havent ). We also want to reward our current/recurring customers and not give away all the discount to new (and maybe not returning) customers.

This way we hope we can truly make the experience of coming back to Queal be better for your wallet (and of course also make you come back because of the great meals, dashboard, support, etc )

[trtr]

I appreciate the response and that your viewpoint is just different to mine.

The only impact here is that I'll subscribe on order 3, now that I understand how it works.

Rather than order 2, where I was in too much of a hurry to place my order, to take the time to ask first!