Hey @Ben!
Thanks for reaching out to us on the forum.
I'm sorry to hear you feel that way about our Queal Lite.
Please allow me to explain some things:
Queal Lite has a completely different balance of the macronutrients/ingredients.
The quantities are less overall, but also differ a lot relative to each other.
For example, there is (a relative amount of) more Scottish Oat- and Soy Flour in Lite, and (a relative amount of) less Whey Protein.
The idea behind this is to keep the careful balance of fast- and slow carbohydrates (giving you a balanced energy level throughout, with immediate energy, but also long-lasting energy), as well as a good satiation (a long lasting lack of a hunger feeling).
This change in macro-ingredients also alters the micro-nutrients that this serves, and therefore Lite also has a custom micro-nutrient mix to still get a good match to the RDA levels.
You are right, there is a lower overall quantity of products in Lite, and yet it is more expensive than Standard.
So why is this?
Well, it comes down to boring economics I'm afraid. We sell a lot more of Standard than Lite.
The fixed costs of the production lines for Lite are therefore divided over fewer bags, and thus each individual bag is more expensive to make, even though it has a lower quantity of ingredients.
TL;DR:
Lite is not just "less Queal in a bag".
It has it's own custom mix of macro- and micro-nutrients to ensure a balanced energy level and good satiation.
It's more expensive to produce due to economies of scale.
That being said, you could definitely buy Queal Standard and divide the bag into 4 smaller meals.
Note that this might cause you to feel hungry a bit faster, and you are also getting less than 33% of the vitamins and minerals if you do this.
I hope this explained it a bit!
Please shoot me an email at onno@queal.com if I can help you with anything else!
