I got very VERY excited after seeing Queals 'new product' email header, then almost shaking when I seen it was dog food!
I then visited the website and was got very disheartened.
Why use whey?
I've just started my dog on a vegan diet after months of research, and understand how in demand and underserved the vegan pet food market is, especially in Europe.
For example, one in four owners have put there dogs on a vegan diet, and the majority would consider it https://www.independent.co.uk/life-style/food-and-drink/vegan-pets-owner-rspca-advice-dogs-cats-plant-free-a8831516.html
By using whey protein as opposed to vegan sources, you're severely reducing the market, customers, and positive impact.
Please consider using vegan protein sources in future variants.