actually read through the discussion about the protein change and the potential use cases and now am convinced, that I'd like more proteins as well.
I'm actually lifting heavy weights again and I'm starting to enjoy it, but I don't think I'll ever be able to be the kind of person that'll make himself 'balanced' meals on the side or would ever manage to get enough protein in. I usually prefer carb-heavy foods over protein-heavy foods.
I find preparation of protein and vegetable-heavy (to lower carbs) too cumbersome and frankly too unrewarding. I only tolerate the taste of eggs and whilst I enjoy steak with vegetables, it's more expensive and harder to do, than to go for some brainless, but delicious pasta.
And no, I don't want to learn a bunch of workaround recipes, that force me to radically change my habits, go shopping in expensive Hipster places and involve ingredients like 'Sweet Potato' or 'fish' and force myself to permanently and religiously shun beatiful things like 'bread' or 'Nutella'.
I don't want to learn about the supposed differences between different fats or have a conceited opinion on 'Wheat' or (gasp) 'Gluten'.
I want to ignore the labels, the tables and all those fables.
I don't wanna know, if milk is good or bad or has estrogen in it, I just want to drink milk. With cocoa!
"But the China study says that a plant-based diet....?" Shut up. A hundred people say a thouasand contradictory things and the whole field is more junk than science.
"The USDA says that transsaturated fats...." Yes! Let's hear it from the country of the fat people! What could possibly go wrong!
This is all to much for me, okay.
If I have to bother with food, then I want a Cheeseburger.
And I don't want to waste even more time and energy fighting myself on this.
But Queal makes it so, that I don't necessarily have to bother with food.
You see, I don't seem to have neither the patience nor the mental flexibility, when it comes to changing my diet radically (yes, I might make something fancy and cool and maybe even vegetarian dishes and enjoy the process on the weekend, but not on a workday, where my mind is needed for other tasks).
I too would actually prefer to make two shakes of higher protein Queal and one carb heavier meal on a training day, because it seems to be just the thing, that's needed to make faster progress at the gym. (apparently the only thing that anybody knows, is that sugar is kinda bad and more protein is good and can never be too much).
Eating two to three good, decent, wholesome meals a day is good. But you either need someone else to make them for you, really enjoy the process of cooking/shopping/cleaning or be very disciplined.
If that's not the case you'll be an instinctual eater like me and you'll overvalue convenience and taste and there's not a thing you can do about it (without sacrificing too much time and energy needed for something you actually care about).
The only reason I'm statying at 15 percent bodyfat, is that I somewhat enjoy exercise, don't really feel hunger and am just too lazy to preapare myself food. I've been stagnating over the years though. I'm not really getting much stronger, leaner or more muscular, nor do I get more fat.
With a higher-protein Queal two times a day and only one meal to consider, I might actually be able to put on some more muscle mass and get to the aesthetically pleasing ranges of 8-12 %, without becoming the kind of obssesive-compulsive nutrition-hipster, that I don't want to be (I'd rather be obsessive/passionate about my career in CS/Math).
tl;dr: more protein please, (a subset of) your customers are 'lazy' and don't want the time savings to go towards making 'balanced' meals, they want a magical powder that solves most of their dietary problems, so that they can eat a Quality-of-Life 'inbalanced' meal and deal with something more interesting (which is for many people, literally anything else).